OK, I am a word person, and do tend to focus on ideas expressed in language, as opposed to graphics. A witty headline will usually grab my attention more quickly than a clever graphic. But I am not immune to the appeal of the unexpected, be it in a phrase or a logo.
And when anything passes the “Smile test,” as in, "Did I respond warmly to the idea” then I don’t care if it’s a finished commercial or a rough idea sketched on a torn napkin.
As the following shows, I don’t even care if it’s a marketing idea. Clever and unexpected is wonderful in art, architecture, fiction, movies and theater, as well as good advertising.
So, with little further ado, except to say, “enjoy,” be prepared to click and smile.