(Photo credit: Wikipedia)
Since this is Thanksgiving, and you are busily overindulging, today’s post will be short. And very sweet. In fact, this link is to a candy shop in Boston that my daughter recently visited. I was delighted with the chocolate covered gummy bears she brought for me. (No, you can’t have any. And anyway, there are none left.)
But what I got a particular kick out of was the little yellow and black round sticker inside the box. There was absolutely no logical reason for it to be there. It wasn’t a discount coupon, or any kind of sales pitch. But it did wonders to humanize the store, personalize it and make me want to shop there.
As you may be able to see, the copy on the sticker basically says: This is a Round Tuit. For years I have heard people say they will do something when they get a Round Tuit. Now that you have your very own, think of how much you will be able to accomplish with all the things you have put aside till you get a Round Tuit.
So unexpected, so appealing, such a good idea. And the best part might be that there is no way this inspiration could have come from someone’s left brain, or big data, or focus groups.