Unless you have been living in a remote igloo, you have certainly heard of the new viral “Ice Bucket Challenge.” As Emily Steel explains in this article, people make a video of themselves dumping a bucket of ice water on their heads, post it on social media, and then challenge friends to do the same or donate $100 to ALS (Lou Gehrig’s disease).
Results? 1.2 million videos on Facebook. 2.2 million tweets. $13.3 million in donations to the ALS Association, with over a quarter million new donors.
While there are naysayers (though I have yet to actually hear anyone say, “Nay,” out loud) urging people to just donate the money, the impressive monetary results speak for themselves.
But since we tend to look at most things from a good idea/marketing perspective on this blog, what do you think of the basic idea? If anyone had come to me with the concept, I would have thought it irrelevant and well, childish and stupid. It’s interesting, as the article points out, that the challenge had been making the rounds for several weeks before it was tied to ALS. And we can be sure that there will many copycat versions, for various charities or for the heck of it.
So I can see your idea wheels spinning. Hmmm, a something warm or hot challenge. How long can you hold your hand or other body part, in an ice bucket? Or whatever you can think of, though the odds of it going viral are about as long as the odds of the ice bucket challenge receiving so much attention.
Which I guess it the point. If you think you have a good idea, no matter how off kilter it seems to others, go with your gut. Especially since your social media costs are little, and like the lottery, or being struck by lightening, despite the odds, if your idea hits, it could really hit big.
Got the idea?