I am member of Dollar Shave Club. If you haven’t heard of it, it is pretty much what you would expect from the name—for one dollar a month (plus two bucks shipping and handling), they send me a five pack of two-bladed razors. There are other options, like multi-bladed razors, moisturizers, and hair stuff. But the original concept was, simply, razors.
The original commercial, which launched the brand, featured the founder and was an irreverent, low production value, witty spot. How successful was this marketing idea, which basically took on the huge razor companies and their huge budgets?
As you might have heard, the company was sold to Unilever last week for 1 billion (yes, with a ‘B”), dollars. In cash. Though the founder and CEO, Michael Dubin, only stands to collect 90 million.
And though I am certain Mr. Dubin has never read my book, he is certainly confirmation that it is really true: All you need is a good idea. And I hope you are working on developing yours.
Got the idea?