Just Spell My Name Correctly
Paul Simister runs a small business coaching company based in the UK. He often writes about business books, and says he has read many of them; some great, some good and some that should never have been printed.
I am telling you all this because he has posted that he is soon going to review my book, All You Need Is A Good Idea! He warns me, on his blog, (yes, me, specifically), that he is a tough reviewer.
Now, I must admit I am tempted to send him lots of background info, anticipating any possible negatives with a rationale for why I wrote as I did. But I am not going to—let his words fall where they may. And I also intend to share the review with you, warts and all. (Though I may also give my version of the truth. Hey, it is my blog!)
But the point of all this is not (just) to remind you of my book. It is to suggest that you do everything you can to get the word out about your product or service, and do not hesitate because you think you may get a bad review, or be concerned that it might be a damning report or produce unpleasant word of mouth. Get the word out! People, for good or for bad, probably won't remember what specifically was said, but they will hopefully remember your name, at least until the next thing catches their eye. (Which is why marketing is an ongoing event.)
And don't make the mistake I am going to make. Unless it is truly scandalous, bordering on blasphemous, and receives intense media scrutiny, don't bother to respond. (If you have a restaurant that has been closed for health violations, don't take out ads saying you are now open again.) The only people who will notice your response are the ones who did not see the original piece, which you will have now succeeded in bringing to their attention.
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