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Forbes recently had an interesting article, written by Daniel Newman, titled “10 Top Trends Driving the Future of Marketing.” Read them all here.
The trend that jumped out at me was number 8, suggesting that brands will behave more like product companies and less like service companies. “While service companies aim to create a happy customer and look forward to a contract renewal, product companies thrive on innovation.”
I always thought that all types of companies needed innovation to keep them at the forefront and build their brand, but never at the expense of customer service. So I was glad he added, “They [brands] will need to innovate more efficiently to create more value for their customers. However, great service will NEVER go out of style.”
Maybe one answer to help build your brand is innovative customer service.
Got the idea?